The Rural Recruiting Playbook

Strategies to Attract and Hire Talent in Hard-to-Fill Markets

Rural roles are some of the toughest to fill. Student interest is low, perceptions are hard to shift, and location alone can be a barrier. But with the right strategies, University Recruiting teams can successfully reach—and hire—talent for these roles.

In this quick, research-backed guide, you'll learn:

Why students often overlook rural opportunities

What the data says about interest by talent type, race, and gender

Six proven strategies to strengthen rural recruiting outcomes

If you're building a rural recruiting strategy or struggling to fill roles outside major markets, this guide can help.

Download the playbook for a smarter, more strategic approach to rural hiring.

Veris Insights is a recruiting intelligence and analytics firm dedicated to helping University Recruiting and Talent Acquisition leaders attract, engage, and recruit top talent.

We combine extensive candidate and employer data with rigorous analytics to create research studies, briefs, tools, dashboards, platforms, and services to advise 200+ Fortune 1000 companies on their hardest recruiting issues – diversity and inclusion, recruiting events, candidate preferences, competitor practices…etc.

We are a values-driven company, and member value is paramount. But, equally as important as serving our members is building a remarkable company ourselves. We seek to practice what we study and dedicate ourselves to creating a welcoming home for exceptionally talented people.